Privacy Policy

1. Introduction

Bridge Investment Intelligence Ltd ("Bridge", "we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal data when you use our platform and services.

We are registered in England and Wales and operate as the data controller for personal data processed through our platform. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Personal Data We Collect

We collect and process the following categories of personal data:

Information you provide directly

• Account information: name, email address, job title, firm name, and contact details when you register for an account or request a demo
• Billing information: company name, billing address, and VAT number (we do not store payment card details directly)
• Communications: any correspondence you send to us, including support requests and feedback

Information collected automatically

• Usage data: pages viewed, features used, time spent on the platform, and interaction patterns
• Technical data: IP address, browser type, device information, and operating system
• Cookies and similar technologies: session identifiers and preferences (see our Cookie section below)

3. How We Use Your Data

We process your personal data for the following purposes and legal bases:

Performance of contract

• Providing access to our platform and services
• Managing your account and subscription
• Processing payments and invoicing
• Responding to support requests

Legitimate interests

• Improving and developing our platform based on usage patterns
• Ensuring platform security and preventing fraud
• Sending service-related communications (updates, changes, maintenance)
• Business analytics and performance monitoring

Consent

• Marketing communications about new features, research, or industry insights (you may opt out at any time)

Legal obligation

• Compliance with applicable laws, regulations, and legal processes
• Maintaining records as required by law

4. Data Sharing

We do not sell your personal data. We may share your data with:

• Service providers: hosting providers, payment processors, email service providers, and analytics tools that help us operate our platform. These providers act as data processors under written agreements requiring them to protect your data.
• Professional advisers: lawyers, accountants, and auditors where necessary for business operations
• Regulatory authorities: where required by law or to protect our legal rights
• Business transfers: in connection with any merger, acquisition, or sale of assets, your data may be transferred as part of that transaction

5. International Transfers

Your data is primarily stored and processed within the United Kingdom. Where we transfer data outside the UK, we ensure appropriate safeguards are in place, including:

• Transfers to countries with an adequacy decision from the UK government
• Standard Contractual Clauses approved by the Information Commissioner's Office (ICO)
• Other lawful transfer mechanisms as permitted under UK data protection law

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Active accounts: data is retained while your account remains active
• Closed accounts: account data is retained for up to 7 years after closure for legal and regulatory compliance
• Marketing data: retained until you withdraw consent or request deletion
• Technical logs: retained for up to 12 months for security purposes

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: request a copy of the personal data we hold about you
• Right to rectification: request correction of inaccurate or incomplete data
• Right to erasure: request deletion of your data in certain circumstances
• Right to restrict processing: request limitation of how we use your data
• Right to data portability: receive your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: where processing is based on consent, withdraw it at any time

To exercise any of these rights, please contact us at privacy@bridgeii.com. We will respond within one month of receiving your request.

8. Cookies

We use cookies and similar technologies to operate our platform effectively:

• Essential cookies: required for platform functionality, authentication, and security
• Analytics cookies: help us understand how users interact with our platform to improve the experience

You can control cookie preferences through your browser settings. Disabling essential cookies may affect platform functionality.

9. Security

We implement appropriate technical and organisational measures to protect your personal data, including:

• Encryption of data in transit and at rest
• Access controls and authentication measures
• Regular security assessments and monitoring
• Staff training on data protection

While we take reasonable precautions, no method of transmission over the internet is completely secure. We cannot guarantee absolute security of your data.

10. Third-Party Links

Our platform may contain links to external websites. We are not responsible for the privacy practices of third-party sites. We encourage you to review their privacy policies before providing any personal data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or through our platform. The "Last updated" date at the top indicates when this policy was last revised.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

13. Complaints

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):